Senior Corporate Communications Manager - AR

US-TX-Austin
Job ID
2017-9976
# Positions
1
Category
Marketing
Position Type
Permanent

Responsibilities

  • Help develop and lead analyst relations programs to increase favorable awareness and perception of SolarWinds brand, corporate strategy, and products. Duties include, but are not limited to:
  • Managing all aspects of engagement and communications with targeted research firms to secure positive analyst reports, including managing analyst evaluation processes, timelines, deliverables, reviews, and approvals
  • Managing day-to-day analyst research firm relationships to drive exceptional program results (analyst coverage, leadership positioning in analyst evalutions, customer referrals from analysts)
  • Developing and supporting the execution of analyst outreach strategies for product news, thought leadership, case studies, and partnership announcements
  • Facilitating research requests from product strategy, product marketing, and business development stakeholders
  • Developing and executing ongoing reporting needs for product and marketing executives
  • Communicating with customers to secure analyst references and case studies
  • Writing press releases, pitches, bylined articles, case studies, backgrounders, social media posts as it relates to analyst coverage, or as needed
  • Monitoring company, industry, and competitive news and developing creative ways to insert SolarWinds into analyst conversations through compelling thought leadership
  • Providing administrative support, including analyst coverage reporting to PR team as needed

Qualifications

  • Bachelor’s degree – preferably in public relations, journalism, or related field
  • 4-6 years of PR experience, working with enterprise and consumer tech clients, in either agency or corporate PR roles
  • Direct experience with industry analyst firms, including Gartner, Forrester, IDC, 451 Research, EMA, and/or RedMonk
  • Excellent writing, communications, and interpersonal skills
  • Understanding of analyst and influencer relations and social media best practices
  • Careful attention to detail in both internal and external communications

Preferences: 

  • Results-oriented, with solid critical thinking and problem-solving skills
  • Self-motivated with ability to work independently
  • Flexible and proactive in working with distributed teams
  • Ability to multitask and prioritize under tight deadlines
  • Creative in identifying ways to insert SolarWinds into the conversation
  • Enthusiasm and a “can-do” attitude

#LI-SD1 #IN 

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