Senior Product Marketing Manager - Systems

US-TX-Austin
Job ID
2017-9894
# Positions
1
Category
Product
Position Type
Permanent

Overview

Does a leadership position at a fast-growing, TECH company sound interesting? SolarWinds (solarwinds.com) is looking for a Senior Product Marketing Manager to own global go to market strategy and execution for our Backup software product line. Product Marketing is responsible for the overall success of a product line. This is a leadership role with visibility across the company. It requires a blend of technical and marketing knowledge, business acumen, and people skills. This is a critical product line for the company and a high-profile role. Here’s a chance to demonstrate your exceptional product marketing skills and take your career to the next level. The right person for this role loves telling technical people compelling stories about technical products.

 

Responsibilities

We are looking for a Product Marketing manager to lead growth initiatives for one of our key systems management products. Product Marketing is responsible for the overall success of a product line. This is a leadership role with visibility across the company. It requires a blend of technical and marketing knowledge, business acumen, and people skills.

The person in this role will guide demand generation, customer marketing and retention initiatives– an overall strategy for making the product successful. This includes new customer acquisition tactics, tracking business performance, pricing and packaging decisions and writing product marketing content for email, web, blog posts, white papers, presentations and more.

The successful candidate will have a solid understanding of the IT industry, application software/stacks and in particular of IT professionals.

 

PRODUCT MARKETING PHILOSOPHY

You know the customer better than anyone else, better than anyone else at SolarWinds or our competitors. This is why we win. By knowing the customer, you will be able to create compelling content and know where to find prospects. It's up to you to define a successful business strategy, then to work with Demand Gen, Product Management, Sales, PR, and others to execute on that strategy. You will evangelize your products, work with product management on roadmap, write e-mail and web marketing content, deliver webinars, and create sales enablement collateral.

Working with sales

Product Marketing's job is to sell the product and answer all questions with marketing material before the future customer gets to sales. Inside sales reps expect prospects to understand their need and why our products can help them. We have a clear message in market and hand-off high quality prospects to sales.

Corporate Marketing and Demand Generation

Product Marketing works closely with the marketing department to ensure we have effective content and are driving demand and new customer acquisition. The product marketing manager is personally responsible for defining go to market strategy and creation of the content for those campaigns. The marketing manager in demand gen owns executing campaigns, but the product marketing manager is equally accountable for the success or failure of those campaigns.

Working with a global team of A-players

You will be working with a tightly coupled cross-functional team of highly talented and experienced professionals. There is a high focus on execution and organization, but we don't let formal processes get in the way of opportunity or experimentation.

Stability and benefits

SolarWinds is a well-established company that is experiencing consistent growth. SolarWinds employees are well compensated, continuously challenged and always learning. We also understand you have a life outside of work, so work/life balance is something we take seriously.

Travel requirements

SolarWinds has too many customers to visit each one. To reach our end users we rely on a combination of phone interviews, web meetings, surveys, and community interactions at industry events. Travel for this role will primarily be to tradeshows and industry events. You will be responsible for sales training and sales enablement, but primarily at headquarters and with web meetings.

 

Qualifications

Strong understanding of IT the industry and IT buyers: professionals who are responsible for managing and monitoring IT infrastructure and applications.

  • 3+ years of Product Marketing or Product Management for a B2B technical software product
  • Experience launching successful products
  • Strong understanding with digital marketing technologies and methods
  • Strong communication skills, especially ability to write technical content in a clear and concise language
  • Experience interacting with customers, partners, and press/analysts with accuracy and professionalism.
  • Ability to think and execute at both strategic and operational levels.
  • Demonstrated self-motivation and self-discipline to work effectively in a high-paced environment

 

Preferences

  • Practical experience directly managing IT operations/monitoring or other systems in IT
  • Relevant technical certifications such as CISSP or experience as a sales engineer, product manager or other technical role
  • MBA or other business/marketing training
  • Experience with security technologies, products and best practices

 

#CBUS #LI #IN

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