Campaign Strategist

US-NC-Durham, NC
Job ID
2017-9882
# Positions
1
Category
Marketing
Position Type
Permanent

Overview

 

SolarWinds MSP is the world’s leading SaaS based software developer for IT Service Management Platforms. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.

 

We’re looking for a Campaign Strategist to own the strategy, planning, and coordination to drive customer acquisition and adoption. This individual will be a subject-matter expert for his/her product and work cross-functionally with Product Marketing, Campaign Operations, Media Buyers, and our content team. The ideal candidate will have had experience in planning, executing, measuring, and optimizing marketing campaigns for a subscription-based software solution.

Responsibilities

  • Engage with Product Marketing, Product, and Sales to become the subject matter expert for our flagship Remote Monitoring solution
  • Directly responsible for net new leads and trials with a dotted line to Customer Marketing
  • Planning/strategizing go-to-market for product worldwide
  • Coordinate cross-functionally across teams to gather insights to formulating winning multi-channel campaign strategies
  • Develop plans to test into new channels
  • Formulate A/B test plans
  • Work closely with Media Buyers and Campaign Operations to execute media buys, launch and measure A/B tests, and analyze results to inform next course of action

Qualifications

  • 4+ years’ experience in a campaign manager, digital marketing manager, product marketing manager, or similar role with a SaaS solution
  • You are goal and metric driven
  • You have experience executing, measuring, and optimizing split A/B tests for emails and landing pages
  • You enjoy a fast-paced work environment and are “in your flow” when actively juggling both short and long-term priorities along with daily demands
  • Your boss and colleagues describe you as having both strong analytical and strong communication skills
  • Must be able to effectively work cross-functionally and coordinate with teams within and outside of marketing to develop campaign plans

 

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