Social Media Marketing Manager

US-TX-Austin
Job ID
2017-9738
# Positions
1
Category
Marketing
Position Type
Permanent

Responsibilities

  • Manage the SolarWinds social editorial calendar and develop copy for publishing across social networks.
  • Moderate SolarWinds social media communities and establish positive interactions with our audience (customers, prospects, influencers and more).
  • Monitor and listen for diverse customer complaints and questions, and appropriately investigate, respond, resolve or escalate customer complaints as necessary.
  • Leverage analytics to gain insights and optimize programs.
  • Help evolve the community response protocols and improve the overall customer experience in social channels.
  • Participate in content development activities and creative brainstorming sessions/campaign planning.
  • Attend live events as needed and provide social coverage.

Qualifications

  • Bachelor's Degree (Marketing or Communications major preferred)
  • Minimum of 2-3 years experience in a social media role as a community manager or digital customer service manager for a major brand where directly involved in both social response and social content creation.
  • Knowledge and experience using social media management systems such as Spredfast, Sprinklr or HootSuite.
  • Social media enthusiast and user of multiple social platforms (Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.).
  • Working knowledge of integrated digital marketing including role of social in the broader digital ecosystem.
  • High attention to detail, especially with regards to grammar, voice, and tone. Need to be able to read various nuanced conversations and provide appropriate, empathetic response.
  • Flexible, hands-on attitude.
  • Self starter, ability to think on feet and show excellent judgment. Skilled ability to prioritize, especially during times of high volume of community comments.

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