Marketing Analytics, Lead

US-NC-Durham, NC
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# Positions
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SolarWinds MSP is the world’s leading SaaS based software developer for IT Service Management Platforms. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.


SolarWinds is seeking a driven, energetic Marketing Analytics Lead - Demand Generation. The Marketing Analytics Lead translates data into business-driving insights, ensures continuous optimization across online metrics and decision making. The Marketing Analytics Lead supports data analyses in order to identify actionable business insights as well as scalable recurring reporting needs for a global demand generation organization. The Marketing Digital Analyst joins this team to shape our strategy in:


  • Measuring and optimizing digital marketing tactics and channels
  • Analytics infrastructure: enhancing organizational intelligence by introducing new ways of assessing or net new sources of data into our infrastructure
  • Implementation and optimization of user-specific web personalization
  • Leading design and interpretation for Multivariate and A/B testing
  • Driving conversion across our marketing and sales funnel
  • Developing a multi-touch attribution model
  • Track daily, weekly and monthly business performance against goals and provide trend analysis against prior periods
  • Develop and deliver standardized performance reports for marketing campaigns and activities including email, search, display, affiliate, partner, site promotions, social, etc.
  • Work directly with Marketing, Sales, and Product leadership teams to help guide overall growth strategies
  • Develop and deliver dashboards and detailed monthly and quarterly results summaries to management team
  • Work with key stakeholders to develop forecasts for key marketing indicators and success events
  • Analyze website behavior to support user experience optimization efforts
  • Configure website analytics platform and support implementation of tagging and other tracking parameters to measure performance.
  • Drive improvements in testing capability and measurement of tests
  • Provide ad hoc and “deep” analysis, synthesize recommendations, and present results
  • Help stakeholders improve their operations and answer business questions using data from key applications such as Google Analytics, Tableau, Marketo and Salesforce.


  • Bachelor’s degree; MBA or MStat a plus
  • 5 to 10 years’ experience in digital / web analytics
  • Strong knowledge base in all facets of analytics (data capture, measurement, reporting and translation into business and/or behavioral insights)
  • A data-driven inclination for testing design and interpretation, including development of Multivariate and A/B testing, conversion rate optimization, and personalization strategy. Experience with Adobe Target and Optimizely to stage tests, interpret results, and recommend action
  • Strong Microsoft Excel, Access, and/or SQL skills, including pulling data and manipulating it as needed to run complex and insightful analysis
  • Passion for analytics and driving to results and intellectual curiosity. Desire to help drive immediate improvement in business results based on the results of analysis
  • Natural ability to effectively communicate results/implications both verbally and in writing to technical and non-technical audiences
  • Demonstrated analytical ability with digital measurement, particularly complex and abstract business problems. Strong quantitative analysis skills with an aptitude for mining large data sets
  • Detail oriented, able to multi-task, troubleshoot, and problem solve
  • Exceptional project and organizational/time management skills
  • Ability to quickly identify and solve problems in a fast paced, changing environment
  • Highly effective working in teams and meeting tight deadlines; able to articulate abstract business problems and help teams to conceptualize underlying issues and recommended solutions


  • MBA or MStat
  • Familiarity with SaaS (Software as a Service) licensing and/or subscription revenue model
  • Familiarity with SaaS (Software as a Service) licensing and/or subscription revenue model
  • Experience with Google Analytics 360 and/or Adobe solutions: Site Catalyst, Discover, Test & Target, including configuring website analytics platforms, providing analysis and interpretation of statistics, and customer report/dashboard design.
  • Experience with tag management solutions, such as Adobe Dynamic Tag Management or Google Tag Manager
  • Experience with other clickstream tools (Crazy Egg, Hadoop) is a plus
  • Tableau or equivalent BI tool experience a plus
  • Experience with statistical analytics tools (Python, R, or SAS) is a plus

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