Senior Corporate Comms Manager - PR

US-UT-Lehi | US-TX-Austin
Job ID
2017-9715
# Positions
1
Category
Marketing
Position Type
Permanent
Business Group
SolarWinds

Overview

Help develop and lead corporate communications programs to increase awareness and preference for SolarWinds brand and products in North America and Brazil. 

Responsibilities

 

  • Managing the day-to-day relationship with PR agency partners to drive exceptional program results (coverage, search engine optimization, message pull-though and penetration, increasing share of voice)
  • Developing and supporting the execution of outreach strategies for product news, thought leadership, case studies, and partnership announcements to trade and business reporters, bloggers, and analysts
  • Communicating with customers to secure media references and case studies
  • Writing press releases, pitches, bylined articles, case studies, backgrounders
  • Monitoring company, industry and competitive news and developing creative ways to insert SolarWinds into conversations through compelling thought leadership
  • Providing administrative support, including coverage reporting to PR team as needed
  • Managing budgetary expenditures related to these efforts

Qualifications

  • Bachelor’s degree – preferably in public relations, journalism, or related field
  • 5-7 years of PR agency or corporate experience, working with enterprise and consumer tech clients
  • Direct experience with North America-based media, including trade and business reporters, freelancers, bloggers, and social media influencers
  • Excellent writing, communications, and interpersonal skills
  • Strong understanding of blogger and influencer relations and social media best practices
  • Careful attention to detail in both internal and external communications

Preferences: 

  • Results-oriented, with solid critical thinking and problem-solving skills
  • Self-motivated with ability to work independently
  • Flexible and proactive in working with distributed teams
  • Ability to multitask and prioritize under tight deadlines
  • Creative in identifying ways to insert SolarWinds into the conversation
  • Enthusiasm and a “can-do” attitude

 

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