SolarWinds is a different kind of software company. Rather than sell to CIOs through a large and expensive outside sales force, we sell directly to the user through our inside-only sales team. That means that rather than focusing on expense accounts and dinners, we focus on driving a high volume of qualified leads through our website. At SolarWinds, our website is our outside sales force, and our storefront all rolled into one. It is a mission-critical part of our business. If you are passionate about web analytics and looking for a significant next step for your career, then this is the job for you.
We are looking for a self-driven web analyst who will actively partner with our marketing and web teams to help drive the process of transforming SolarWinds.com into a world-class B2B site.
The goal of the Business Intelligence and Analytics team is to translate data into business-driving insights and ensure continuous optimization across online metrics and decision making for Marketing, Product, Sales, and Executive teams. The Online Marketing Analyst supports both recurring reporting and ad hoc data analyses to equip teams with necessary data and to help identify actionable vital insights. The team has diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization. The analyst joins this team to specialize in all things web, and can shape our strategy in:
The Digital Marketing Analyst will be responsible for tracking, reporting and analyzing online user behavior, campaign performance, and overall lift from marketing programs. It is critical that all data and conclusions are delivered on-time and accurately to key stakeholders within the organization. He/She will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources.
Preferred Skills and Experience: