• Digital Marketing Analyst

    Location US-TX-Austin
    Job ID
    # Positions
    Position Type
    Business Group
  • Overview

    SolarWinds is a different kind of software company.  Rather than sell to CIOs through a large and expensive outside sales force, we sell directly to the user through our inside-only sales team.  That means that rather than focusing on expense accounts and dinners, we focus on driving a high volume of qualified leads through our website.  At SolarWinds, our website is our outside sales force, and our storefront all rolled into one.  It is a mission-critical part of our business.  If you are passionate about web analytics and looking for a significant next step for your career, then this is the job for you.

    We are looking for a self-driven web analyst who will actively partner with our marketing and web teams to help drive the process of transforming SolarWinds.com into a world-class B2B site. 



    The goal of the Business Intelligence and Analytics team is to translate data into business-driving insights and ensure continuous optimization across online metrics and decision making for Marketing, Product, Sales, and Executive teams.  The Online Marketing Analyst supports both recurring reporting and ad hoc data analyses to equip teams with necessary data and to help identify actionable vital insights.  The team has diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization.  The analyst joins this team to specialize in all things web, and can shape our strategy in:


    • Website behavior and user experience
    • Implementation and optimization of web personalization
    • Data driven design for the web, including leading design and interpretation for multivariate and A/B testing
    • Collaboration with our ecommerce team, driving actionable insights and recommendations to improve website and marketing performance for this fast-growing channel


    The Digital Marketing Analyst will be responsible for tracking, reporting and analyzing online user behavior, campaign performance, and overall lift from marketing programs.  It is critical that all data and conclusions are delivered on-time and accurately to key stakeholders within the organization.  He/She will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources.


    Specific responsibilities:

    • Track daily, weekly and monthly business performance against goals and provide trend analysis
    • Develop and deliver dashboards to management teams
    • Configure website analytics platform and support the implementation of tagging and other tracking parameters to measure performance.
    • Support marketing inbound dashboard requests
    • Analyze website behavior to support user experience optimization efforts
    • Drive improvements in testing capability and measurement of tests



    • Smart and resourceful self-starter who is able to learn web analytics on-the-job and become the owner of the tools, technology and support for this facet of our organization. The ideal candidate doesn’t need to have specific prior work experience, but must demonstrate ability and desire to learn this area and become the exclusive owner / expert within the company.
    • Passion for analytics and driving to results and intellectual curiosity.  Desire to help drive immediate improvement in business results based on the results of analysis
    • 0 to 3 years’ experience in digital marketing analytics
    • Bachelor’s degree
    • Natural ability to effectively communicate results/implications both verbally and in writing to technical and non-technical audiences
    • Exceptional project and organizational/time management skills
    • Ability to quickly identify and solve problems in a fast paced, changing environment
    • Highly effective working in teams and meeting tight deadlines; able to articulate abstract business problems and help teams to conceptualize underlying issues and recommended solutions
    • Detail oriented, able to multi-task, troubleshoot, and problem solve


     Preferred Skills and Experience:

    • Experience with web analytics tools such as Adobe Analytics or Google Analytics is a plus; Experience with tag management solutions, such as Adobe DTM or Google’s GTM is a plus
    • Tableau or equivalent BI tool experience a plus
    • Demonstrated analytical ability with digital measurement, particularly with complex and abstract business problems. Strong quantitative analysis skills with an aptitude for mining large data sets
    • Experience helping stakeholders improve their operations and answer business questions using data
    • A data-driven inclination for web testing design and interpretation, including development of Multivariate and A/B testing, conversion rate optimization, and personalization strategy. Experience with Adobe Target and Optimizely to stage tests, interpret results, and recommend action
    • Familiar with best practices across all facets of the online experience. Understanding of HTML and web technologies and concepts, including experience with high transaction websites and database marketing.
    • Strong knowledge base in all facets of web analytics(data capture, measurement, reporting and translation into business and/or behavioral insights) is a plus
    • Strong Microsoft Excel, Access, and/or SQL skills, including pulling data out of a SQL server and manipulate as needed to run complex and insightful analysis; experience with statistical analytics tools (Python, R, SAS) is a plus

    #LI-SD1 #IN


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