SolarWinds provides powerful and affordable IT management software to more than 100,000 customers worldwide – from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.
We are looking for a Senior Product Marketing Manager to own global go-to-market strategy for one or two key products within our IT Operations Management portfolio. This leadership role provides a chance to demonstrate your exceptional product marketing skills across the company. The right person for this role loves telling compelling and memorable stories to IT professionals about technical products, working with marketing and sales, and doing what it takes to ‘move the needle’ and achieve the financial and market success of their products.
PRODUCT MARKETING PHILOSOPHY
We win because we know our customers – before and post purchase - better than anyone else
You want to join our team because:
Working with Product Management
As an experienced Product Marketing Manager, you will need to partner with Product Management to understand the value or your products, to provide feedback and insights for roadmap generation, to determine the business goals for your products, and to execute powerful and impactful product launches.
Working with Sales
It’s your job to help future customers discover SolarWinds and your products and to help them understand why the product is right for them – ensuring the quality of prospects that are handed-over to talk to sales. You also need to ensure that sales are trained on your products and are enabled with the knowledge and collateral required to close the deal.
Corporate Marketing and Demand Generation
At SolarWinds, Product Marketing works closely with marketing teams to ensure we are reaching the right audiences, have effective content, are driving both awareness and demand, and are both acquiring new customers and cross-selling more into our install base. Your go-to-market plans help define the direction and which campaigns you will run. You will also help drive execution by writing e-mail and web content, marketing collateral, webinars, and more.
Working with a global team of A-players
We thrive to work with the best. If you join us, you will be working with a tightly coupled cross-functional team of highly talented and experienced professionals. At SolarWinds, we have a high focus on execution and organization, but we do not let formal processes get in the way of opportunity or experimentation.
Stability and Benefits
SolarWinds is a well-established company that is experiencing consistent growth. SolarWinds employees are well compensated, continuously challenged and always learning. We also understand you have a life outside of work, so work/life balance is something we take seriously.
We are not big on travel and, in most situations, we use the phone, web meetings, surveys, and more to minimize the need to travel. However, you may occasionally travel to trade shows and industry events where you will meet with customers and prospects, and evangelize your products and SolarWinds. As needed, you may also travel to some of our regional offices across North America, EMEA, and APAC in support of sales and partner training.
An understanding of information technology buyers and the IT industry is a critical starting point.