• SLED Marketing Manager

    Location US-VA-Herndon
    Job ID
    # Positions
    Position Type
    Business Group
  • Overview

     SolarWinds provides powerful and affordable IT management software to more than 100,000 customers worldwide – from Fortune 500 enterprises to small businesses, and nearly every civilian agency, DoD branch, and intelligence agency in the U.S. Government.  Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.


    We have an opening in our Herndon, VA office for a State, Local and Education (SLED) Marketing Manager reporting directly to the Federal and SLED Marketing Director.  As the SLED Marketing Manager you’ll be instrumental in the creating and executing demand generation, awareness, and partner marketing plans to drive sales growth in the SLED market. You will gain hands on experience by developing and executing on a variety of marketing programs, including email, online advertising, in-person and online events, and report on the performance of each campaign element.


    Candidates should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. Our ideal candidate thrives in a fast paced environment, working on a variety of marketing activities and is able to prioritize based on business goals.



    • Develops and executes quarterly marketing plans for state and local, and education, as well as with channel and integrator partners, including activities such as: email, trade shows, webinars, seminars, web merchandising on SolarWinds properties, online advertising, social media, channel programs, PR, and more
    • Works with the Federal and SLED Marketing Director to fulfill both near term and long term lead generation and awareness goals for state and local, education, channel, and SIs
    • Leverages robust analytics to manage to track weekly lead generation goals, adjusting activities based on results & the needs of the sales organization
    • Works closely with marketing and sales management to develop and build account based marketing activities to support sales goals
    • Works closely with the channel sales manager, and channel partners to develop, build, and execute SLED channel partner marketing plans   


    • 2-5 years of Marketing or sales experience experience; SLED government experience strongly preferred
    • Execution and strategy skills, with the ability to handle multiple campaigns in a fast paced environment
    • Self-motivated and able to drive and run programs independently from concept creation through execution
    • Strong communication and interpersonal skills; thrives in collaborative work environments
    • Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment
    • Familiarity with data analysis
    • Ability to assist with management and tracking of budget and PO process
    • The ability to work closely with both the federal and SLED team in Herndon, VA and Austin, TX,  and with virtual teams from other offices

    #LI-SD1 #IN

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