• Director of Customer Marketing

    Location US-TX-Austin
    Job ID
    2018-12063
    # Positions
    1
    Category
    Marketing
    Position Type
    Regular
    Business Group
    SolarWinds
  • Overview

    SolarWinds, a rapidly growing IT software company based in Austin, TX is looking for a Director of Customer Marketing for its Lehi, UT office to plan and manage programs and campaigns to drive in customer revenue. The ideal candidate needs to be able to think strategically while motivating a team of talented marketers, have relevant experience in demand generation and account-based marketing, and be able to work in a fast paced and ever-changing environment.

    Responsibilities

    • Own end-to-end demand generation planning and execution, including planning, promotion, optimization, and reporting
    • Plan, orchestrate and manage ABM campaigns integrated into paid media, social media, programmatic display, email marketing among others to drive business goals
    • Coordinate with Product Marketing team to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content.
    • Project, track and analyze data to prove ROI and tell a customer expansion story, and pull insights to make data-driven decisions
    • Support the sales teams and develop strategies with Product Marketing to buils sales enablement programs to support mid/late-funnel conversion and pipeline creation
    • Deliver strong project management skills and the ability to interact with all levels of management, sales, product, service, marketing, and third parties, keeping projects on track and within budget
    • Communicate program build requirements for integrated campaigns within the marketing technology stack to support demand creation
    • Bring high energy and enthusiasm to a rapidly changing environment
    • Has strong written and communication skills
    • Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment

    Qualifications

    • Bachelors Degree, MBA a plus
    • Proficient in MS Word, PowerPoint, Excel, Microsoft Outlook
    • Familiarity with various paid media tactics including adwords, social media (Facebook, Twitter, LinkedIn), among others
    • Collaborative team player who is eager to jump in and learn
    • Proficient in data analysis

    Preferences: 

    • 10+ years of relevant marketing experience
    • Demand gen and account-based marketing experience
    • Strong understanding of Marketing Technology a plus

    #LI-SD1

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