• Senior Product Marketing Manager

    Location US-TX-Austin
    Job ID
    2018-11134
    # Positions
    1
    Category
    Product
    Position Type
    Permanent
    Business Group
    SolarWinds
  • Overview

    SolarWinds provides powerful and affordable IT management software to more than 100,000 customers worldwide from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.

     

    SolarWinds is one of the fastest growing software companies and has been featured on the Top Small companies in America list by Forbes magazine in 2012 and 2013! SolarWinds is a fast paced, results-oriented dynamic company with a strong vision in a growing global market. We're changing the way enterprise software is marketed and sold and we need someone who can execute on the sales model and the vision.

     

    We are looking for a Senior Product Marketing Manager to lead growth initiatives for our network management products. Product Marketing is responsible for the overall success of a product line. This is a leadership role with visibility across the company. It requires a blend of technical and marketing knowledge, business acumen, and people skills.

    Responsibilities

    Product Marketing Philosophy

    You know the customer better than anyone else at SolarWinds or our competitors. This is why we win. By knowing the customer, you will be able to create compelling content and know where to find prospects. It's up to you to define a successful business strategy, then to work with Demand Gen, Product Management, Sales, PR, and others to execute on that strategy. You will evangelize your products, work with product management on roadmap, write e-mail and web marketing content, deliver webinars, and create sales enablement collateral.

     

    Working with Sales

    Product Marketing's job is to sell the product and answer all questions with marketing material before the future customer gets to sales. Inside sales reps expect prospects to understand their need and why our products can help them. We have a clear message in market and hand-off high quality prospects to sales.

     

    Corporate Marketing and Demand Generation

    Product Marketing works closely with the marketing department to ensure we have effective content and are driving demand and new customer acquisition. The product marketing manager is personally responsible for defining go to market strategy and creation of the content for those campaigns. The marketing manager in demand gen owns executing campaigns, but the product marketing manager is equally accountable for the success or failure of those campaigns.

     

    Working with a global team of A-players

    You will be working with a tightly coupled cross-functional team of highly talented and experienced professionals. There is a high focus on execution and organization, but we don't let formal processes get in the way of opportunity or experimentation.

     

    Stability and Benefits

    SolarWinds is a well-established company that is experiencing consistent growth.  SolarWinds employees are well compensated, continuously challenged and always learning.  We also understand you have a life outside of work, so work/life balance is something we take seriously.

     

    Travel Requirements

    SolarWinds has too many customers to visit each one. To reach our end users we rely on a combination of phone interviews, web meetings, surveys, and community interactions at industry events. Travel for this role will primarily be to tradeshows and industry events. You will be responsible for sales training and sales enablement, but primarily at headquarters and with web meetings.

    Qualifications

    • 3+ years of Product Marketing or Product Management for a B2B technical software product
    • BA/BS or MBA
    • Experience launching successful products
    • Great writer and great presenter, with an ability to deliver technical content in a clear, concise, and compelling language
    • Experience interacting with customers, partners, and press/analysts with accuracy and professionalism.
    • Strong understanding with digital marketing technologies and methods
    • Demonstrated self-motivation and self-discipline to work effectively in a high-paced environment
    • Ability to think and execute at both strategic and operational levels

     

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