• Director, Customer Marketing

    Location US-NC-Durham, NC
    Job ID
    2018-11118
    # Positions
    1
    Category
    Marketing
    Position Type
    Full-Time
    Business Group
    SolarWinds MSP
  • Overview

    SolarWinds is seeking a talented Director of Demand Generation to drive customer marketing across Managed IT Service Providers (MSPs).  This is a unique opportunity to own a key leadership role in an exciting, fast-growing business.


    The ideal candidate will have experience managing a team of digital marketers running integrated cross-channel marketing campaigns, a strong background in audience targeting and segmentation, good familiarity with the capabilities of marketing automation, and hands-on experience driving both new channel testing and the fine tuning of existing channels through A/B testing.

    Responsibilities

    • Manage a team of digital marketers across multiple offices
    • Define and refine the customer marketing roadmap strategy
    • Identify, acquire, and integrate new partners, tools and technologies to scale demand generation
    • Lead the team in leveraging data and testing to optimize and improve targeting and execution across all channels
    • Partner with cross-functional teams to anticipate new product launches, drive improvements in quality and throughput of inputs to the team, and to bolster data, reporting and forecasting
    • Define, report on, and optimize key metrics pertaining to customer cross-sell, upsell, and feature adoption

    Qualifications

    • 7-10+ years of relevant work experience in digital marketing, demand generation, and/or product marketing roles
    • Bachelor Degree
    • Proven experience building test plans that drive continuous improvement to program conversion
    • Experience spearheading technical projects and gathering requirements across business teams
    • Superior oral and written communication skills with an innate attention to detail
    • Ability to manage time and multiple priorities with a variety of internal and external stakeholders
    • Ability to present ideas to various levels of an organization and gain support for initiatives
    • Demonstrated ability to work independently and autonomously
    • Proven experience finding creative ways to do more with less, and a track record of staying on budget

     

    PREFERRED QUALIFICATIONS

    • MBA
    • Experience in B2B, high-tech SaaS organization
    • Experience working across email, display, search, SEO, social, content syndication, affiliate, and referral channels

    #LI  #IN

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