• Marketing Specialist

    Location US-TX-Austin
    Job ID
    2018-10821
    # Positions
    1
    Category
    Marketing
    Position Type
    Permanent
    Business Group
    SolarWinds
  • Overview

    The Demand Generation Marking Specialist is responsible for the development and execution of campaigns and initiatives that drive leads for specific software products in the SolarWinds portfolio. This is an exciting, fast-paced role that will require an entrepreneurial spirit as well as creativity and tactical expertise. The ideal candidate is looking to take the next steps in their marketing career, is organized, a self- starter, and has a willingness to learn in a fast paced environment and help the team in any way.

    Responsibilities

    • Create, manage and execute digital demand generation campaigns, using internal and external agencies
    • Work cross-functionally with Product Marketing, Operations, Product, Digital Marketing, Corporate Communications, Creative and other teams to align messaging, metrics and timing of campaigns
    • Monitor results and employ continuous improvement
    • Organize and present plans and results to leadership and other team members
    • Strong written and communication skills
    • Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment

    Qualifications

    • Bachelors Degree in Marketing or Business Administration
    • 3-5 years experience in Marketing (B2B Software or SaaS experience is a plus)
    • 1-2 years of campaign management experience
    • Track record of being a self-starter that thrives in a fast-paced environment
    • Demonstrated cross-functional teamwork and leadership
    • Proficient in MS Office
    • Familiarity with social media (Facebook, Twitter, LinkedIn)
    • Familiarity with measuring and communicating results

     

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