• Senior Marketing Manager

    Location US-TX-Austin
    Job ID
    2018-10658
    # Positions
    1
    Category
    Marketing
    Position Type
    Permanent
    Business Group
    SolarWinds
  • Responsibilities

    • Owns a weekly, monthly and quarterly lead generation target
    • Defines quarterly marketing plan including all channels such as: lead generation, web merchandising on SolarWinds properties, online advertising and content placement on industry relevant sites, email marketing, social media and more; collaborates with channel expert leads to agree on plans and resourcing for execution
    • Identifies, evaluates and recommends marketing opportunities consistent with company objectives
    • Defines content roadmap to support campaigns; collaborates with product marketing for content creation, editing and copywriting for a variety of channels
    • Make recommendations for continuous improvement of inbound and outbound campaigns to increase demand and conversion of qualified opportunities
    • Nurture multi-touch marketing programs and campaigns and, with knowledge of various market stages, proficiently guide the team regarding approach

    Qualifications

    • 5+ years marketing experience including demand generation, inbound and outbound marketing with demonstrated revenue growth, preferably in a B2B environment
    • Recent experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, and so forth
    • Understanding of inbound marketing and email practices; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs
    • Demonstrated track record of keeping ahead of current demand generation trends
    • Self-starter who enjoys working in a fast-paced, innovative technology environment
    • Collaborative team-player with strong leadership and interpersonal skills who can influence across multiple organizations
    • Detail oriented, self-motivated and proactive
    • Excellent organizational, written and verbal communication skills
    • Strong analytical acumen and a keen ability to prioritize workload based on business impact
    • BS/BA degree required, MBA preferred

    Preferences: 

    • B2B eCommerce experience, Demand Gen Experience with highly Transactional products, Start Up Guerilla Marketing, Marketing Growth Hacking

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