Senior Director, MSP Product Marketing

Location US-NC-Durham, NC
Job ID
# Positions
Position Type
Business Group
SolarWinds MSP


SolarWinds MSP is actively seeking a Sr. Director, MSP Product Marketing to drive thought leadership, go-to-market strategy and competitive differentiation for its suite of monitoring services for managed service providers (MSPs).

SolarWinds MSP empowers managed service providers of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage. Integrated solutions including automation, security, and network and service management—both on-premises and in the cloud—backed by actionable data insights, help managed service providers get the job done easier and faster. For more information, visit


The Sr. Director, Product Marketing will:

  • Work closely with the General Manager, VP of Marketing, VP of Product Management, GVP Sales, etc.
  • Be the expert on all categories of SolarWinds MSP buyers, who they are and how they think, talk, and buy, with a deep understanding of their buying criteria used to solve IT problems.
  • Craft messaging and positioning for SolarWinds MSP, clearly articulating the value proposition, benefits and technical requirements for each customer segment and buyer profile in a way that resonates with IT and Dev Ops professionals. Works to translate messaging to demand capture, working as a key stake holder getting to commitment numbers with digital marketing teams.
  • Develop compelling content related to how SolarWinds MSP products solve problems and partner with marketing and demand generation to create campaigns that resonate with IT and Dev Ops professionals. Create and translate the marketing content for business and technology audiences.
  • Provide insight into pricing and packaging determinations; provide input to strategy teams and be responsible for communicating with SolarWinds MSP user community on a consistent basis. Accountable for turning strategy into action and results.
  • Connect in-depth customer and product knowledge in order to determine the game plan for short and long-term results.
  • Communicate the value proposition of the products, platforms and solutions to inside sales teams and develop collateral and other sales toolkits. Influence partner and sales enablement through content, training, and programs.
  • Strengthen a collaborative cross-functional culture and successfully influence other business functions and teams, including executive management. Drive tight alignment with engineering and sales organizations, displaying agility and ability to make an impact quickly.
  • Develop and motivate the team. This will involve evaluating and strengthening the team, as required, to solidify succession plans and enhance capabilities to meet strategic and operating objectives. This will include recruiting and developing highly effective leaders across product marketing disciplines.


  • 8+ years of progressive senior product marketing experience with recent and significant experience in a leadership position for a growth company of significant size ($200M+ in annual revenue). Recent experience with a large, high velocity digital marketing engine; has been the top decision maker in this function.
  • A proven track record of decisiveness and success leading business and go-to-market strategies for IT Operations Management product portfolios with in-depth knowledge of leading-edge market product trends, requirements, and competitive dynamics.
  • A proven track record understanding dynamic markets, making recommendations that generate results, and working across functions, including sales and demand generation, to align execution to market demand.
  • SolarWinds emphasizes strong growth and profitability; therefore, the executive must be proficient in P&L and budget management and making tradeoff recommendations that yield the maximum return on investment.
  • Experience managing a globally distributed team of 10 or more across a wide range of defined yet complimentary products.
  • Has delivered a differentiated experience in a crowded market. Proven track record in crafting compelling positioning and thought leadership content.
  • Must have a demonstrated ability to be a constant force for innovation and improvement in the development and marketing of world class products. The ability to attack well-known problems with creativity is key.
  • Experience managing budgets effectively, setting up metrics, and improving business processes.
  • Ability to adapt and leverage experience in a dynamic, high growth environment.
  • Track record balancing the conceptualization of strategic initiatives with tactical execution, and a great sense of urgency.


Skills & Personal Characteristics

In addition to an outgoing personality, strong communication skills, and executive presence, this executive will demonstrate the following characteristics:


  • Strength of character to be valuable in a leadership position where success is measured by revenue and product performance, maintaining ultimate accountability for overall performance, while naturally deferring credit to the team.
  • Ability to balance a seek-to-understand philosophy with speed and decisiveness.
  • Leadership competencies including the ability to influence others and generate credibility throughout the organization.
  • Confidence to add value and drive strategy with a peer group that includes senior executives of the company and humility to collaborate across functions.
  • Demonstrated people leadership skills with ability to engage and motivate people at all levels of the organization.
  • Someone who is driven to look for opportunities to change and to be better.
  • Ability to build a cohesive team with common processes, rules, and procedures, while maintaining morale.


  • Experience managing budgets effectively, setting up metrics, and improving business processes
  • Sets extremely high standards for self and team. Provides strong leadership but encourages input from the team in the decision-making process and possesses good team-building skills.
  • Will have demonstrated success in developing teams that are scalable and stable.
  • Build and perpetuate a positive ‘can do’ team culture, but also a culture that is respectful, courteous and has high integrity.
  • Ability to delegate and administer tight deadlines in an agile environment.
  • Knowledge of project management principles and ability to effectively manage projects of varying size and scope.

Business and Technology Acumen

  • Understanding of technology as it relates to SolarWinds’ expansive product portfolio and other technical areas to earn and leverage credibility throughout the organization.       An educational background in engineering or computer science is desired.
  • A strong intellect and ability to synthesize multiple data points quickly; able to stand shoulder to shoulder with peers.
  • Emotional intelligence needed to influence with and without authority, and direct a wide range of personalities, through a period of profound growth and change.
  • Creativity and entrepreneurial spirit is essential, as is the ability to think about downstream impact of decisions.



  • Track record of influencing across an organization to gain buy-in and execute.
  • A natural leader with superior communication skills.
  • Strong influencing, negotiation and presentation skills. Must have the credibility and maturity necessary to lead executive management meetings.
  • Someone who is diplomatic and able to lead change in a dynamic, high growth environment.
  • Ability to build and maintain relationships with other peers and team members to drive revenue attainment.
  • Must be able to work effectively at all levels. Will have the gravitas, charisma and knowledge to be credible in all business situations.
  • Ability to act autonomously, be accountable and hold team members accountable.


Motivation/Culture Fit

  • Deeply analytical, and a passion for getting tactical/hands on with a team.
  • Passion for problem solving and results: the ability to find creative solutions and generate results.
  • Smart, results and accountability driven, competitive and hungry to grow a company.
  • Ability to adapt and leverage experience in a dynamic, high growth environment.
  • High level of situational awareness, with the ability to take action that will yield results quickly yet seek to understand what is already in place.
  • A keen interest in understanding and learning, and the ability to follow up with a sense of urgency when the time comes for action.
  • Highly self-motivated, hard-working, and objective driven.
  • A strong sense of balance between self-confidence and humility.
  • A pragmatic approach coupled with the ability to thrive under the pressure of constant change and moving objectives.


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