SolarWinds is a different kind of software company. Rather than sell to CIOs through a large and expensive outside sales force, we sell directly to the user through our inside-only sales team. That means that rather than focusing on expense accounts and dinners, we focus on driving a high volume of qualified leads through our website. At SolarWinds, our website is our outside sales force and our storefront all rolled into one. It is a mission critical part of our business. If you are passionate about marketing analytics and looking for a great next step for your career, then this is the job for you.
We are looking for a self-driven Senior Marketing Analyst who will actively partner with our marketing, sales, and product teams to uncover meaningful insights and help teams to improve their operations.
The goal of the Business Intelligence and Analytics team is to translate data into business-driving insights, and ensure continuous optimization across online metrics and decision making for Marketing, Product, Sales, and Executive teams. We are seeking support with reporting requests, database marketing projects, data research, and identifying and explaining trends.
The Analytics team has diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization. The Senior Marketing Analyst joins this team to specialize in all things Marketing Analytics, and has the opportunity to shape our strategy in:
The Senior Marketing Analyst will be responsible for tracking, reporting and analyzing online user behavior, campaign performance, and overall lift from marketing programs. It is critical that all data and conclusions are delivered on-time and accurately to key stakeholders within the organization. She/he will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources.