• Senior Product Marketing Manager

    Location US-NC-Morrisville, NC
    Job ID
    # Positions
    Position Type
    Business Group
    SolarWinds MSP
  • Overview

    SolarWinds is actively seeking a Sr. Product Marketing Manager to drive thought leadership, go-to-market strategy and competitive differentiation for its suite of monitoring services for managed service providers (MSPs).


    SolarWinds MSP empowers managed service providers of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage. Integrated solutions including automation, security, and network and service management—both on-premises and in the cloud—backed by actionable data insights, help managed service providers get the job done easier and faster. For more information, visit www.solarwindsmsp.com.


    Go-to-Market Strategy – Product Marketing is responsible for revenue attainment and growth for individual products. This role will be responsible for the go-to-market strategy and for influence leadership into all the areas of the business that impact performance, starting with a close relationship with sales and demand generation teams.


    Customer and Competitive Intelligence – Identify and validate urgent, pervasive problems in the market by interviewing customers, recent evaluators and potential buyers. Map their needs with target markets and analyze competitor and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition.


    Product Positioning and Messaging – Describe the product in terms of its ability to solve market problems, and create crisp and compelling messages that drive market acceptance and growth. Capture the imagination of IT professionals with a fresh and creative approach.


    Thought Leadership – Generate insightful & compelling content (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties. Act as spokesperson for the SolarWinds MSP Security Suite.


    Sales Tools – Work closely with Sales to understand their challenges and needs relative to selling the offering, and create and maintain a playbook of sales tools to help Sales succeed, including characteristics of good/bad opportunities, buyer insights, key messages and sales collateral.


    Event and Sales Support – Provide product and market expertise for tradeshows, webinars and seminars. Provide ongoing support for the sales channel.


    Sales Training – Design and deliver training programs to help salespeople focus on how to sell the SolarWinds MSP Security Suite, not how to use it.

    Product Marketing's job is to sell the product and answer all questions with marketing material before the future customer gets to sales. Inside sales reps expect prospects to understand their need and why our products can help them. We have a clear message in market and hand-off high quality prospects to sales.

    Product Marketing works closely with the marketing department to ensure we have effective content and are driving demand and new customer acquisition.


    Working with a global team of A-players

    You will be working with a tightly coupled cross-functional team of highly talented and experienced professionals. There is a high focus on execution and organization, but we don't let formal processes get in the way of opportunity or experimentation.


    Stability and benefits

    SolarWinds is a well-established company that is experiencing consistent growth.  SolarWinds employees are well compensated, continuously challenged and always learning.  We also understand you have a life outside of work, so work/life balance is something we take seriously.




    • 3+ years’ experience in product marketing
    • Knowledge of IT monitoring software
    • Excellent communication skills, both written and verbal, including the ability to express technical concepts in the form of crisp, value-based messages
    • Ability to navigate and thrive in a cross-functional, highly matrixed environment, on a global scale
    • Experience producing creative, technical content, and acting as a key influencer and spokesperson in the market
    • Strong understanding of IT the industry and IT buyers: professionals who are responsible for managing and monitoring IT infrastructure and applications.



    • Experience marketing or selling to Managed Service Providers (MSPs) strongly preferred
    • Experience connecting with and relating to both Product Management and Sales to act as the bridge between the two
    • Prior experience with IT service management (ITSM) software – RMM, Backup, Service Desk – and/or IT Infrastructure Library (ITIL)
    • Pragmatic Marketing Certification (PMC)
    • Experience as a sales engineer or similar role

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