Marketing Data Analyst

US-NC-Durham, NC
Job ID
2017-10135
# Positions
1
Category
Marketing
Position Type
Permanent
Business Group
SolarWinds MSP

Overview

SolarWinds MSP is the world’s leading SaaS based software developer for IT Service Management Platforms. We develop and operate a set of global SaaS solutions including; Remote Monitoring and Management systems, Managed Security solutions, Data Backup, and eMail security. Our platform is available 24*7 and services thousands of customers worldwide.

 

Our continued success in the market has created the need for a Marketing Data Quality Analyst to support our world-wide marketing organization.

Responsibilities

The successful candidate will need to:

 

  • Understand and map the flow of marketing systems and its data and relationships
  • Measure, evaluate, and track the key metrics around campaigns
  • Maintain database quality and accuracy
  • Develop and implement process and procedures for Marketing to ensure data quality
  • Track performance against metrics within the year, quarter, month, and week and monitor campaign performance
  • Utilize data to provide forecasting of key business performance indicators (revenue, trials, leads)
  • Manage & drive actions with Key Stakeholders to achieve business results, maximize marketing/sales success, and resolve cross-functional issues.
  • Maintain and reduce data quality issues, develop remediation plans and optimize systems for efficiency.
  • Utilize data analysis to provide insights and understanding of the data within the marketing team.

Qualifications

Experience should include:

  • Bachelor’s degree or equivalent work experience is required
  • A minimum of 5 years in a marketing, data quality or a sales support role
  • Strong computer skills with MS Excel, MS PowerPoint
  • Strong understanding of marketing technology systems (Salesforce, Marketo, Tableau)
  • Working knowledge of industry and channel practices, market and competitive analysis, financial modeling practices, and familiarity with product cost analysis

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