Marketing Automation Manager

US-NC-Durham, NC
Job ID
2017-10134
# Positions
1
Category
Marketing
Position Type
Permanent
Business Group
SolarWinds MSP

Overview

SolarWinds MSP is an award-winning international software firm with a global reach. Our Best-in-Class products service over 20,000 business users with wide range of SaaS offerings to achieve our mission of empowering IT professionals to win through technology. 

 

We are looking for a strong candidate who is capable of managing a global marketing automation strategy taking into consideration the needs of reporting to revenue, campaign management, technology integrations, and scalable efficiency. The successful candidate will oversee the day to day implementation of Marketo, support the regional campaign managers, provide training and support for the use of marketing automation by sales within our CRM and be able to provide campaign reporting and tracking.

Responsibilities

  • Manage SolarWinds MSP’s marketing database and marketing automation roadmap.
  • Act as a cross-functional project leader for our product marketing, sales operations and campaign manager teams for our outbound demand generation activities.
  • Monitor deliverability and work with ISPs and partners like Return Path to maintain a high rate of delivery to inboxes.
  • Analyze and report on campaign statistics, including revenue, click-throughs, conversions, etc.
  • Drive projects to enrich the quality of the marketing database and build systems for SolarWinds MSP’s loyalty, retention, cross-sell, and lead nurturing efforts. You will work cross-functionally with our content and product marketing teams to source email content.
  • Liaising closely with the in-house design team to bring creative briefs alive and deliver a consistent program of high quality and effective campaigns that are data driven and personalized.
  • Ensuring the consistent delivery of fully integrated campaigns, working with peers in product marketing, events, content and social, design & web, PR, field marketing and sales.
  • Continually optimizing the effectiveness of all campaign activity through testing and improvement including A/B testing, creative testing, landing page improvement, improving open and click through rates, and maximizing deliverability.
  • Work with our data analyst and sales teams to implement scoring models, improve customer segmentation and develop cross-sell lead generation strategies. Enrich customer datasets and measure program performance to improve conversion performance.
  • Craft strategic plans to optimize email channel performance. Perform regular analysis to identify actionable insights and revenue opportunities.

Qualifications

  • Proven experience in an analytical email marketing function.
  • Proven experience with email nurture programs and email marketing automation.
  • Proven track record and passion for applying marketing analytics and technology to solve complex business problems.
  • Experience in providing ongoing data management and campaign performance reporting.
  • Hands-on experience with a marketing automation tool such as Marketo, Silverpop, Eloqua, Aprimo, Pardot, or other ESPs (email service providers), along with campaign management tools.
  • Experience with Salesforce or similar CRM tool.
  • Strong analytical skills, data analysis, A/B testing, and reporting.
  • Track record of project management experience and cross-functional leadership with marketing and engineering teams.
  • Keen understanding of the customer journey and experience building programs to communicate differently based on a user’s point in that journey.
  • Experience with JAVA Scripting, Coding and API Integration would be a plus.

 

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